Are you ready to unlock the power of marketing for your business? This fast-paced, self-study course equips you with the essential knowledge and practical strategies to propel your success. Course Curriculum: - Evolution of the Marketing Concept - Strategic Planning in Marketing - Consumer Markets and Purchasing Behavior - Business Markets and Purchasing Behavior - Market Segmentation, Targeting, and Positioning - Marketing Research and Market Intelligence - Marketing in a Global Environment - Marketing in a Diverse Marketplace - Products: Consumer Offerings - Pricing Products and Services - Direct, Online, Social Media, and Mobile Marketing - Distribution: Delivering Customer Value ​ Learning Outcomes: - By the end of this course, you'll be able to: - Explain key marketing concepts and their evolution. - Develop strategic marketing plans with SMART goals. - Analyze consumer & business buying behavior. - Segment markets and position your brand effectively. - Conduct basic marketing research and utilize market intelligence. - Navigate marketing in a global & diverse marketplace. - Understand the product lifecycle and develop product strategies. - Implement effective pricing strategies for your offerings. - Leverage various marketing channels (direct, online, social, mobile) to reach your audience. - Design efficient distribution channels to deliver customer value. Course Duration: Master Marketing Essentials in your pace & unlock growth for your business. ​ Course Fees: This course is FREE but you can claim a QAHE-Accredited Certificate (+$29) to validate your knowledge and stand out. Enroll today & take control of your business growth!
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